An Easy and Innovative Hostess Gift: The Brocquet

Give a Brocquet

November 6, 2013   7 Comments

Nothing says “I want you to live a long time” like a Brocquet.

Yes, this is going to be all the rage for Thanksgiving. I found my Brocquet in the supermarket produce section. When I requested red ribbon from the florist for my Brocquet, she looked at me as if I was crazy and said, “Have fun!”.

I am not crazy (well, maybe a little bit), I am just one of the many healthy food writers that wants YOU to love broccoli.

The credit for the Brocquet idea belongs to Micheal Moss of the New York Times. He managed to convince a top food marketing firm that usually does marketing for General Mills, etc. to take on broccoli for free. See: Broccoli’s Extreme Makeover.

What if every Saturday morning, you had watched broccoli commercials between all those cartoons - perhaps you would crave it like Cocoa Pops or Fruit Loops. Think of the hours you spent sitting there and how you could have been brainwashed by a vegetable.

The marketing team came up with a strategy that played on the popularity of kale – slogans like “Kuck Fale” and “Broccoli now 43% less pretentious than Kale”. They also came up with the Brocquet - which I think is genius.

Think of the hostess response, “Oh, you shouldn’t have! But, I’m glad you did because now we can roast these bad boys and have another delicious appetizer.”

Here are three broccoli recipe ideas to help you enjoy this hip vegetable:

Would you give a Brocquet? How do you think marketing effects our perception of a food?


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7 Comments:

True story: I took a bouquet of homegrown garlic tied in bat ribbon to a host and hostess at a dinner party the other night. I think this is an idea that could go viral...
Jennie

on November 6, 2013

I'll take mine to the Thanksgiving dinner I'm attending. I think I'll cook another batch of broccoli to eat that night though so the cook doesn't have more to do on Thanksgiving. I like the idea of roasting it and will try that.
Thanks for the idea Snack Girl...you're like a super hero!

on November 6, 2013

Lisa, along the line of a healthy 'brocquet,' I have introduced my 3 year old granddaughter to the wonderful taste of 'faucet juice!' She likes the idea of that so much better than water, and she sees Nana drink lots of faucet juice often!

on November 6, 2013

I am not of fan of broccoli, especially when it's been steamed and you can taste the flavour of it more strongly but I loved stirfry broccoli. Blanch it for a couple of minutes and stirfry with garlic and ginger and suddenly I can eat it by the bowlful!

on November 6, 2013

Broccoli Pickled Beet Japanese Seaweed
1 Serv. Mixed Vegetables 1 Serving Broccoli
1/2 Serving L. S. Shoestring Potatoes
1/4 Cup Shoestring Pickled Beets
1 Tblspn. Mild Salsa
2 tspns. Worcestershire Sauce
2 tspns. L. S. Soy Sauce 2 tspns. Ketchup
5 Drops Sesame Oil 2 Dashes Paprika
1/3 Sheet Crumbled Roasted Seaweed
2 tspns. Parmesan Cheese
A Snack Offered
1/2 Serving Cheez It Double Cheese Snack Mix
1/2 tspn. Balsamic White Vinegar
2 pnches. Basil 1 Pinch Cinnamon
2 pinches. Tarragon
A Low Sodium Item (7 Percent)(From) From The One
Half Serving Of Cheez Its.

on November 6, 2013

This was so fun to read! Wouldn't it be amazing if when our kids are all grown up they might say "What...you used to give flowers to your hostess!"

on November 6, 2013

I once gave a friend who came home from the hospital a pretty vase with bunches of lettuce in it. She loved it and felt less guilty eating it than a tin of cookies as a get well gift!

on November 6, 2013


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