Frito-Lay Responds To Snack Girl

Tostitos response

May 4, 2010   9 Comments

Two weeks ago, Snack-Girl posted this article: What Everyone Needs to Know About Tostitos.

Unlike some other companies that I have contacted, Frito-Lay decided to respond to the post. I believe that if we can have a dialogue with these large food manufacturers, we can make positive change.

From Aurora Gonzalez, Director of PR for Frito-Lay:

The intent of the ad was for consumers to takeaway that Tostitos is made with three simple ingredients: corn, oil and salt. Consumers are looking for simplicity in their products, as well as in the ingredient label. Tostitos tortilla chips deliver on both of these.

And if you look more closely at those three ingredients, there are positives. Starting last year, most varieties of Tostitos provide 8 grams of whole grains, which comes from the corn.

We cook our snack chips only in corn, sunflower, canola or soybean oil, which are lower in saturated fat, have "good fats" (mono- and polyunsaturated fat) and have 0 grams of trans fat.

Lastly, Tostitos tortilla chips contain less sodium than you probably think. The majority are in the 100 - 135 mg range. This is less sodium than a slice of bread or some crackers.

Thank you, Ms. Gonzalez, for responding to the criticism of your marketing campaign. I still believe that Tostitos are a treat - not an every day food. I don't think we disagree on that point. But, maybe I'm wrong.

What do you think of Frito-Lay's response?

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9 Comments:

I have to agree with you, that they are a treat, not an every day food. I do like that there are only 3 ingredients - the less ingredients, the better, IMO.

Kim

on May 4, 2010

Thanks for posting the response. I agree that Tostitos are a treat, not an ideal every day food. I can appreciate the effort made to create a more healthful snack chip than some other companies have put forth, however, we consumers (double entendre intended) must realize that attention to the chip is only part of it. Portion control and what we use for dip are important factors as well.

on May 4, 2010

They are addicting. That's why I can't even start with one. Cause then it would be half a bag. LOL

on May 4, 2010

Tostitos are a treat, not an everyday consumable option for health-conscious folks.

on May 4, 2010

Just avoid any type of flavored corn chip. The flavor comes from a type of MSG, ausually listed as "yeast extract" or "natural flavor" on the list of ingredients.

MSG can be listed under no less than 30 pseudonyms, because the food industry doesn't want you to know how much they use it. This includes the "new" flavor sensation, umami. It's just MSG under a different name.

on May 5, 2010

I am severely allergic to canola oil. From reading many blogs on the internet I am finding more and more people who have this allergy. I have also found out that America is the only country that permits canola oil in its food. It is in pesticide and only used as an engine lubricant in Europe. I think it will be seen in the future as a terrible health threat. Be warned. It is not digestible. It collects in the arteries. Please research it. It was introduced to the US by Canada and claimed to be healthy and it is not healthy. It is very toxic. Hundreds of people are ending up getting colonoscopies just because of reactions to rapeseed oil which is what canola oil is. Most fast food centers have switched to it so I can no longer eat there and I have to read every bag of everything because most manufacturers are changing to it. It is not safe. I promise you. Please research it.

on April 23, 2011

Suzanna, I just did research and it says "Canola Oil being bad" is an urban legend. So....maybe you should do some research too. If you're allergic, don't eat it. I'm not allergic, so I will eat it. :D

on April 28, 2011

I consider canola oil unhealthy due to the fact that it is made from genetically modified corn. To avoid the GMO factor; choose organic whenever possible. :).

on May 26, 2011

Lisa,

Canola Oil is made from Canola Seeds from a plant that has been bred from rapeseed and oilseed for centuries not corn.

on October 15, 2011


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