Weight Watchers had said that the new program for 2016 was the “biggest change in 50 years.”
Wow! That is quite a statement. I believe they are announcing the changes today. While I haven’t been privy to the 2016 strategy (Weight Watchers senior management doesn’t have me on speed dial) – I do have some ideas about how they could change for the better.
First idea – have the program be free!! (Ha!) Obviously that isn’t going to happen but WW dropped 21% in revenue in the last quarter because members switch to free apps such as MyFitnessPal for similar tracking and calorie information. Hey, Weight Watchers can’t deny that these guys have developed effective weight loss tools.
Second -lose the weekly weigh-ins and go with measurements (such as around the waist). I have said it before and I will say it again. You can get healthy and not lose as much weight as you want. Since muscle weighs twice as much as fat, the emphasis on “pounds lost” could be wrong for some people – especially those last ten pounds that stick on.
Third – stop promoting the idea that you can eat what you want and lose weight. It is time to say that healthier food is the road to a sustainable lifestyle change instead of SnackWell cookies instead of Twinkies. The “free” fruits and vegetables are an attempt to help members make healthier choices but WW can go farther.
Finally – Oprah is awesome as a new spokesperson but she is a celebrity. I would love to have them promote regular people without personal trainers and chefs that have made the journey to healthy. When you have limited time and resources, it is hard to relate to Oprah.
Weight Watchers does many things right. They have worked hard to get away from a totally image conscious concept to losing weight and promoted getting healthy - I think they can go even farther!
What do you want from the new Weight Watchers?
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