Emotional Marketing and How it Gets You
June 3, 2014 8 Comments
Snack Girl believes that McDonald’s was out to make toddler’s cry with its latest Happy Meal packaging.
“Ahhh! It’s going to eat me!”
While some kids might be frightened by McD’s newest version, the “Happy Meal” and its message will endure.
This marketing campaign has been going on for so long, we don’t pause to consider the meaning. When you buy it, your kids will stop whining and be HAPPY. They will forever think that McDonald’s is a happy place and want to go there to get their fix.
You, of course, will be happy because you didn’t have to cook or clean-up. And, they get a new toy – all for $4.27! In case you didn’t know, parents worried about the nutritional value of the Happy Meal will be happy to know that it now includes apples and options for drinks other than soda.
Happy, Happy, Happy.
It is WAY too easy to pick on McDonald’s for so explicitly attempting to manipulate our emotions and make us feel warmly about the experience of buying and eating their food.
Check out this cup from Starbucks with an Oprah quote on the sleeve:
The whole quote from Oprah:
Be more splendid, more extraordinary. Use every moment to fill yourself up.
with Starbucks coffee…
Umm, I think she meant Starbucks coffee?
When I went into Starbucks, there was a life size Oprah poster greeted me at the door telling me how awesome I am.
I am an Oprah fan because I love how she encourages, motivates, and inspires us to dream, love ourselves, eat healthier, and buy really soft pajamas.
Starbucks was hijacking my warm fuzzies for Oprah so I would love their coffee, too! After drinking all this coffee, I was inspired… to find a bathroom.
The Starbucks marketing campaign is a little subtler than McDonald’s but not much.
Ask yourself, the next time you buy some food, why you chose the place that you purchased it from. Do you love it for its actual food or is their something else, perhaps in your subconscious, at work?
I’ve got to tell you that Starbucks offering health care, benefits, and full-time employment for their workers actually does give me the warm fuzzies for the chain. My local coffee house workers told me that they were cut off from working 40 hours so that the owners did not have to offer the same ☹
What emotional marketing campaigns have you observed? Do they get you?
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