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Fairlife Milk Horror

June 17, 2019   46 Comments

Fairlife milk has become a horror story for the dairy industry. I have been critical for a while and now it is being pulled off the shelves in the Midwest.

Fairlife Milk Horror

Fairlife is distributed by Coca-Cola and is ultra-filtered to have less lactose and more protein. You used to be able to find it in stores around the nation.

In my 2015 post - Fairlife Milk Is So Deceitful That I Can’t Stand It - I brought up what I believed to be a misleading marketing campaign.

My initial problem was “Grass to Glass” as I knew that one of their farms (Fair Oaks Farm) with 30,000 cows was not pasturing their animals. I have been on dairy farms with 2,000 animals and they can’t efficiently pasture them and milk them three times per day.

Look at the logo on the front of the packaging! None of those cows are reaching down like that.

Photos on the Fairlife website included beautiful grassy fields (before the scandal).

The image in a consumer’s mind of a cow eating grass is below.

This beautiful dairy cow is near my house. You can see the family farmhouse behind her. She is chewing on grass. Fairlife cows did eat alfalfa - a kind of grass - but not on a pasture. I did not think that (unless you knew a lot about the dairy industry) consumers would understand that the cows were not happily chewing and traipsing about a field like the cow above.

But, that point about “grass to glass” turns out to be minor in comparison to the blatant falsehood of the first claim on the container - “Extraordinary care for our cows.”

This is what extraordinary care looks like. Look closely at this photo.

Her name is Giselle. Anyone want to try to name 30,000 cows?

Given the scale of the operation, extraordinary care would have been incredible. But, not only was the care NOT extraordinary but the cows were mistreated - from the Today Show article - Fairlife Animal Cruelty Controversy:

Employees were observed slapping, kicking, punching, pushing, throwing and slamming calves. Calves were stabbed and beaten with steel rebars, hit in the mouth and face with hard plastic milking bottles, kneed in the spine, burned in the face with hot branding irons, subjected to extreme temperatures, provided with improper nutrition, and denied medical attention,” ARM (Animal Recovery Mission) said in a statement accompanying the video that was posted on Facebook and Vimeo.

I’m not going to link to the video because it is truly awful. You can find it easily if you want to watch it.

Fairlife milk is now facing two federal lawsuits for (wait for it) FRAUD.

It took a group of activists that worked on Fair Oaks farm and documented abuses for Fairlife to face the music.

I know it isn’t possible for everyone to visit the farm that they buy milk from BUT don’t believe the hype of a company like Coca Cola when it comes to something as important as animal care.

I try to buy my milk from local family farms because I can visit and see happy cows like Giselle. Isn't she adorable?

Have you heard about the Fairlife milk scandal? What do you think?

Other posts you might like:

Fairlife Milk is NOT Grass Fed

Fairlife Milk Is So Deceitful That I Can’t Stand It

A new player in the milk game has arrived announcing that it is “better milk”....

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First 20 Comments: ( See all 46 )

Thank you, Lisa, for informing us of the mistreatment of dairy cows whose milk is sold as Fairlife. I have bought this often here in Akron, OH. thinking it was the best choice. I will not purchase this in the future. I had no idea Fairlife was owned by Coca Cola. I enjoy your morning posts - I always learn something from you!

Bunch of sickos .....people suck.

Not that I drink much soda but pretty sure I don’t even want to drink ANY CocaCola products in the future😡

So sad. It's all about the money. I hope Coca Cola has to pay millions.

Thank you for posting this. I'm horrified and ashamed I've bought into this brand for so long. I believe my family will not be supporting CocaCola products any longer. Disgusting behavior, morals, and values...

I thought Fairlife would be a good substitute for my lactose sensitive teen granddaughter. Not only will I not buy it, I won’t buy Coke Cola either. Thank you for this information!!

After viewing the video of abuse to calves I will no longer buy Coca Cola or Fairlife! The abuse of animals must have stronger penalties!!!

Thank you for this information. It is vital that we know about this and react to it accordingly.

How sad and shameful...

Everyone who buys their meat, eggs and milk from the grocery store are supporting factory farming. Please try to know where you’re food comes from and support your local producers if at all possible.

So sad. I usually buy Simply Smart, but do often buy FairLife too. This is awful - I believed what they said and thought it was a good product. I also did not know they were owned by Coca Cola.

Thank you for posting this. Unfortunately there are more stories, easily accessible on the Internet, along these lines. This does seem to be one of the more egregious ones though -let me count the ways!- yet as awful as it is, it is very very important for you to have posted this and equally important for ALL of us to know the story behind all of the labeling we are constantly bombarded with when we shop for our families....although I suspect that those of us who read your blog already have more than a passing interest in label-reading....btw, Giselle has a strong resemblance to Phoebe, who my girls fell in love with at the county fair several years ago. :) They will love seeing Giselle; the article, not so much. Thank you for everything you do, Snack Girl!

Thanks for posting this so we can make informed choices. Won’t be buying Fairlife!

Thank you for posting this article. I have bought Fairlife in the past because I thought they were a humane company. Not anymore. How can they claim to be humane when they torture these poor animals.

This Damm farm needs to be shut down. I never knew people could be so Damm curl to these beautiful ainmals.

Baby calfs are getting beat and punch taking away from their mothers.

And poor mother cows just give birth to a calf and is on the line getting milked.

I'm sorry but u seeing this video there's a mother cow just gave birth to a baby calf. She still has baby calf bag hanging from her and blood is still coming out from her.

This is not dairy farm.

This a farm from hell.

There is no way in hell u can have 30.000 cows and how many baby calfs .

These Damm owners knew what hell their employees were 😡 doing to these beautiful ainmals.

Oh my word!! Thank you for posting this! I'm so sad and angry! It breaks my heart that people can be so very deceitful to the public! And be so mean to innocent animals! I hope the people are prosecuted and the company closed!

Honestly, I feel like people who eat meat don’t get to be upset about the way dairy cows are treated. It feels wildly hypocritical.

I cannot imagine the fear of these poor animals it is time for responsible farming in our country. These mega farms owned by corporations do not have a concern for the animals or environment. Support Farm Aid and politicians that support the family farms. Coca Cola no more in my home and other products they produce!

Thank you truly eye opening. Sad humans mistreat animals who are so important to this earth.

I have seen the video and it made me sick to watch the treatment of these cows and calves

This is horrible how they treated these beautiful animal. Authorities must charge the people who did the abuse. Just thinking about the cruelty make me sad and angry!!!

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