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You Won’t Believe What I Found In My Supermarket Checkout Lane

April 16, 2013   38 Comments

You know that spot right before you check out? There is always candy and a cute thing you don't need.

Tasty Kake Twinkie Replacement

I walked right into a display of these and a remake of the Hostess Cupcake (the brown one with the white squiggles) was there too.

Just when you thought that the world was Twinkie free, another snack cake has come along to fill its place.

Now, Twinkies are called TastyKake Dreamies (strange spelling of cake, no?) and they are right in your face where they always were.

Back when Hostess went bankrupt, I got a bunch of e-mails telling me to write about its demise. I was tempted to claim victory over a product that would withstand a nuclear war unharmed.

I watched cases of Twinkies get sold on EBay and supermarket shelves become Twinkie free and thought, “But what about those donut holes and coffee cakes?”.

I wasn’t convinced that the lack of Twinkies in the world meant that we were getting healthier. Alas, I believe my pessimism was well founded because the TastyKake tastes exactly like a Twinkie. It has that same chemical taste, strangely moist texture, with the filling that resembles cream but is more like sugar paste.

The poor mother on the news who was lamenting that her unborn child would never have a Twinkie can breathe a sigh of relief.

Frankly, I wish the TastyKake company had put their time and effort into making some tasty cakes with real ingredients. Ahh well.

Have you seen the new Twinkie?


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38 Comments:

Little Debbie has also come out with "cloud cakes". Which look just like twinkies! My husband bought a box. Yes, they come in a box with way too many in the box. Thankfully they are individually wrapped and thankfully my kids don't seem interested in them. So he gets the box to himself.

on April 16, 2013

Well said Snack Girl. In this day and age I don't know why people would like to eat something like that.

on April 16, 2013

Funny Twinkie story. My 7 year old niece never had a Twinkie - my SIL & brother keep her diet healthy & balanced. At Halloween she leaves a house and says to my SIL "Mama - they gave me a tiny loaf of bread" My SIL looks and rolls her eyes. It was a Twinkie. So she had a brief introduction to them and that was that.

It's time for companies to help people maintain a balance. Tasty treats made with real ingredients. Crazy?

on April 16, 2013

I can appreciate that they're part of American pop culture, but I never really understood WHY... they really don't taste very good at all

on April 16, 2013

I think it should be illegal to put all that junk food at the check out! It makes it tough to go through the check out lane without kids asking for junk. I thought the people had spoken when Twinkies went out of business - but they keep in pushing.

on April 16, 2013

I honestly never buy twinkles, I can walk by them at the store with no problem. I only eat them on that rare occasion someone else gives me one, which is almost never. I do like them though! Even more I like the chocolate with the white squiggle Mmm. Sorry guys I know they are bad lol

on April 16, 2013

I am amazed how many different versions are coming out. My husband loves twinkles and Sara Lee has made a Twinkie cake too. He said it tastes just like a Twinkie.

on April 16, 2013

LOL! My bleary morning eyes read that as Tasty<i>kale</i>.

on April 16, 2013

I can pass by a Twinkie, but love me some Raspberry coconut zingers! :)

on April 16, 2013

I love Twinkies and this weekend I found a Weight Watcher snack twinkie. First ones ever seen(am on Weight Watcher) They are small, about 3-4-5 bits according to how long you make the little cake last. I hope I can find more. I limit how many I can have. Again never seen them from Weight Watchers.

on April 16, 2013

It was bound to happen. The food industry has us addicted to sugar and bad fat and it is in their best business interest to keep us that way.

on April 16, 2013

Back in the 1960's Twinkies were made with real ingredients and tasted good. At some point, when they were made with all kinds of additives and fake food etc, the only reason they were sold was because of the name brand. The taste is well tasteless and these should never be "re-introduced" into the human population ever again.

on April 16, 2013

You knew this was coming! Never has a TastyKake and never will!

on April 16, 2013

I have seen the Sarah Lee version but didn't even think about buying them. My two girls have never had a Hostess, Little Debbie or Sarah Lee product (we don't even sell Tasty Kake products in California, not to my knowledge anyway). I make their treats, when they do them. I will keep it that way. This is just horrible. Thank God my husband does most of he grocery shopping! I have taught my girls that processed things will kill you! I know it's probably drastic but I'm telling you, it's worked (so far). They love to get in the kitchen and help me prepare their meals and snacks! My 7 year old can cut of fruit almost as good as I can! Every morning, I put out a big bowl of mixed Organic fruit and they are I the kitchen off and on all day grabbing at it on between meals. I dunno, I just feel like it's OUR jobs to keep that junk out if our grocery carts so that it never has to make it into our kitchens or our mouths! Am I crazy here??? Thanks for all you do Lisa to help make this world a healthier place!

on April 16, 2013

I don't like twinkies but do like ding dongs.

on April 16, 2013

Reading stuff like this is never kind to my healthy eating because I want to eat it all. Now where's that Cadbury Creme Egg I had sitting on my desk...

on April 16, 2013

I'm sorry but what is the top picture?

on April 16, 2013

But wait! The expiration date says April 6, 2013. Maybe these twinkies have an actual expiration date and less preservatives than the old ones?

on April 16, 2013

I'm proud to say my 10 year old has NEVER had a Twinkie and I haven't eaten one in about 30 years.

on April 16, 2013

Well I guess they figured Twinkies maybe over, but the cake its self is forever. My mom used to like the Ding Dongs and I did to because of the foil wrapping. Now I don't eat them the taste is different almost metallic.

on April 16, 2013

No I've never seen that product. thank goodness

on April 16, 2013

You don't even want to know what they look like greyed out in you picture. As a kid I did have these on occasion, now can you say "yuck", not so sad to see them leave the shelves as I haven't partaken in over 30 yrs - I feel the same way about the Chef Boyardee products and Kraft Macaroni and cheese. double yuck! even as a kid these were only good the first time they were cooked, after that there was a weird taste and texture - maybe a chemical change took place ???? Blech! My kids did like the little donuts, but towards the end, they would have one or two (of $2.99 bag) and the rest would rot (as if they could)

on April 16, 2013

I agree with you SG and all of your posters who reject this junk food any way possible, if you never eat it you will never want it; if kids learn to eat whole foods like Twanya makes abundantly available they will reject junk items, they are so easy to teach! We teach them to resist peer pressure and this is no different, lead by example too. :) I now feel like making a lemon pound cake with strawberries and whipped cream!

on April 16, 2013

All of these versions make no difference, alas, most all of the Hostess businesses have been sold as well as the names and recipes of their products. According to the news Twinkies and all the rest will soon be back on store shelves!

on April 16, 2013

1. Wait! You actually bought and ate the Dreamies? What gives? What it for research purposes only?

2. Somebody bought out Hostess so we will have their crap products again. I didn't even like how their stuff tasted when I was a kid. But I have to admit that I do like TastyKakes a lot. I just never, ever buy them for health reasons.

on April 16, 2013

I think Twinkies and the rest are nostalgic because at least in my life (I'm in my mid 40s) they were a RARE treat. My mom never actually bought them...I would just get them at other friend's houses. But I think in actuality that the Twinkies of the 70s were probably better tasting because they likely used normal sugar and other products and less high fructose corn syrup. That was invented later. It's like some people's weird obsession with Coke from Mexico....it's still made with cane sugar instead of HFCS and people think it tastes better. I believe that the snack cakes of our youth probably did taste better because they were made before the food manufacturers got crazy with the chemicals. Although I guarantee even back then the lemon hand pies were made with lard!

on April 16, 2013

Karen - I think you are right about the ingredients being better when I know I was younger.

on April 16, 2013

The top picture is a black and white of the new Twinkies. I chose black and white in order to make them look strange so no one would want to eat them.

I only bought them for research purposes. Thanks for your questions!

on April 16, 2013

Research purposes... I hope you didn't let them go to waist (pun intended)! Honestly, my belief about some junk food is that it's okay in moderation as long as all other nutrient needs are met. That also means not going over on total calories (unless you're trying to gain) and exercise goes a long way to making sure this doesn't happen.

on April 16, 2013

I grew up in Philadelphia which is or was the Tastykake capital of the world. They're practically synonymous with Phillies baseball. There usually a regional thing so I'm always interested as to how far they've been distributed.

on April 16, 2013

IBC Bakeries have already announced that they will resume production of twinkies in about two months. This isn't really news since Sara Lee uses the same bakeries. I used to sell them degreaser. It's all the same machinery. Of course as I must remind you : As cookie monster would say: It Is a sometime food!

on April 16, 2013

I grew up in Philadelphia, the home of Tastykakes. They were good years ago, but they're terrible now and really not worth eating. Years ago I found it hard to pass one by, but I haven't bought one in a long time because they changed and were horrible. You're not missing anything.

on April 16, 2013

I refuse to eat cakes made by a company that can't spell.

on April 17, 2013

BAHAHAHA! There was a girl complaining that her child would never eat a twinkie? I am literally rolling on the ground in laughter. She is obviously an attention seeker. I never liked those things.They taste nasty to me. I do enjoy the little debbie cupcakes every now and then though. Great story!

on May 5, 2013

I am 70 years old and I have had only one Twinkie in my life. Also those round chocolate cakes with the white stripes...only one. Ugh...I never bought those for my kids either. I am amazed at the just as bad sugar cereal. Oh, well, life goes on.....just more to choose from

on May 8, 2013

These are NOT the new Twinkies. The company that bought the Twinkie name is called Metropoulos & Co. They own Chef Boyardee, PBR, Vlasic Pickles, and Duncan Hines. They have released a statement saying Twinkies will not be on the shelves until July. The company that makes these FAKE Twinkies only bought the Wonder bread part of Hostess. DO NOT BE FOOLED BY THESE!!!

http://www.thedailybeast.com/articles/2013/04/08/twinkies-a…

on May 9, 2013

One think Tastykakes has on Hostess..Tastykakes are kosher, and not made with beef fat as Hostess cakes were. But I mist Drake's...Drake's Yodels were the bomb.

on September 2, 2013

Apparently no one has mentioned that these are not real traditional Tastykakes. Tastykake has been a Philadelphia institution for over a century. Their traditional products are Butterscotch and Jelly Krimpets, Kandy Kakes, Chocolate Juniors, Koffee Kakes, Tastykake Pies, etc. and are sugary snack foods to be sure, but are much better than this dreck, which seems to be a direct copy of the terrible Hostess cakes. I think Tastykake, which I believe may be under new ownership, is trying to capitalize on the demise of Hostess. It is a mistake, in my opinion.

on January 31, 2014


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