An Easy and Innovative Hostess Gift: The Brocquet
November 6, 2013 7 Comments
Nothing says “I want you to live a long time” like a Brocquet.
Yes, this is going to be all the rage for Thanksgiving. I found my Brocquet in the supermarket produce section. When I requested red ribbon from the florist for my Brocquet, she looked at me as if I was crazy and said, “Have fun!”.
I am not crazy (well, maybe a little bit), I am just one of the many healthy food writers that wants YOU to love broccoli.
The credit for the Brocquet idea belongs to Micheal Moss of the New York Times. He managed to convince a top food marketing firm that usually does marketing for General Mills, etc. to take on broccoli for free. See: Broccoli’s Extreme Makeover.
What if every Saturday morning, you had watched broccoli commercials between all those cartoons - perhaps you would crave it like Cocoa Pops or Fruit Loops. Think of the hours you spent sitting there and how you could have been brainwashed by a vegetable.
The marketing team came up with a strategy that played on the popularity of kale – slogans like “Kuck Fale” and “Broccoli now 43% less pretentious than Kale”. They also came up with the Brocquet - which I think is genius.
Think of the hostess response, “Oh, you shouldn’t have! But, I’m glad you did because now we can roast these bad boys and have another delicious appetizer.”
Here are three broccoli recipe ideas to help you enjoy this hip vegetable:
Would you give a Brocquet? How do you think marketing effects our perception of a food?
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