The McDonald’s Cheeseburger Experiment
September 12, 2012 31 Comments
Back in 2010, I started playing with McDonald’s burgers to attempt an illustration of the difference between a homemade burger and one you could purchase at your local chain.
After 11 days of sitting at room temperature in a Ziploc bag, I took a photo of the 2 burgers (above). Obviously, the one on the right is the homemade burger and the one on the left is the McDonald's cheeseburger.
This post generated an enormous amount of discussion and traffic because it was so eye catching. The best part for me was that a Stanford University scientist took time out of his busy day to talk about my findings see: Stanford University Scientist Comments On Burger Experiment.
Many of you have seen it so why am I bringing this up again? McDonald’s has caught my eye with a new marketing campaign devoted to explaining the quality of it’s ingredients.
This cowboy is so cute, you just want to pinch his cheeks:
Perhaps there are small farmers all around the country that were making a great life out of selling meat to McDonald’s. My problem is that this advertisement does not reflect what others have reported about where the meat comes from.
Michael Pollan’s book, “The Omnivore’s Dilemma”, reveals how cows are fed corn in massive feedlots called concentrated animal feeding operations or CAFOs. The cows graze until they reach 650 pounds and then they get fed corn by products in a large pens. See:
The photo above is a feedlot from The Oklahoma Farm Report. Did you notice how different the image is from the McDonald’s commercial? Can you smell the Oklahoma photo?
I’m not saying that McDonald’s is lying. I believe this rancher is herding his cattle until they are 650 pounds and he sends them to a CAFO. McDonald’s is merely selecting a portion of the meat story to make it seem much more kind, sweet, and downright country.
No matter how they market it, they are still selling highly processed food. You can't just look at the sweet farmer and forget all the steps that it takes to get McDonald's food into their paper bags.
Please share your thoughts on McDonald’s marketing campaign.
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