The new Weight Watchers program has been launching and it is filled with fun surprises.
One of the biggest changes is that Weight Watchers no longer wants to be called “Weight Watchers”. They have changed the company name to “WW” with a tagline of “Wellness that Works”.
Why would they make this change?
I don’t know how many of you are aware of this but there is a growing consensus that diets don’t work. I know that it should be simple - eat less, exercise more and you will be lighter - but it just isn’t.
I believe WW no longer wants to be associated with the term “diet” as it will not bring them younger customers who have watched friends and family fail over and over again on a diet.
Of course, we get told by our doctors when we are pre-diabetic or at risk for heart disease to lose a few pounds. How are we supposed to do that?
The goal of wellness allows for there to be changes that don’t have anything to do with the scale. You could add exercise and lose an inch around your waist - become healthier - and not lose a pound. These are the kinds of changes WW wants to support. WW wants to be about lifestyle not simply a diet.
In the post Weight Watchers Changes 2019, I share extensively on the new name changes for many things in the program - the stores are now STUDIOS (for example).
One thing that I feel may be coming is the elimination of Lifetime for NEW MEMBERS. Right now, you can’t get Lifetime if you achieve your goal weight if you are using the online program.
Why would they end Lifetime? I think it may have something to do with how their meetings proceed. Many who get the free benefit that they earned are thin and in good shape. New members walk into a group of people who look like the don’t need to be there. Do you want to join a group of healthy looking people if you are struggling?
What WW wants is a group of people who need help with diet and lifestyle to be working together toward a common goal - and are getting somewhere.
Some other new Weight Watchers program changes that have been coming include shutting down a popular option.
Weight Watchers Simply Filling has ended. They do this kind of thing - changing programs - a lot. I think that Simply Filling was pretty close to their Freestyle program so it seemed redundant in a way. It is upsetting for those who counted on that program.
They also added a new program called “Wellness Wins”.
I outline the program in Wellness Wins: New for WW but the idea is to provide short term positive rewards for achievements.
This way, you can quickly feel as if you are getting somewhere just by creating habits even if weight loss has not been happening.
Weight loss is really hard and it is personal. I have a friend who simply didn’t know how much she was eating and got a clue when she started to journal and lost weight. That was an easy fix for her, but so many of us have a complicated relationship to why we eat too much and/or too often.
Is WW going to help? I think it can be a good place to start.
What do you think of the new Weight Watchers Program? Are you excited by the changes?
Other posts you might like:
Here we go again. For Weight Watchers members it is time to start wondering what is up the sleeves at Weight Watchers corporate.....
Weight Watchers Simply Filling is a program that allows members to eat anything they want from a specific food list. As of November 1st, 2018, WW is ending the program.....