A Bathing Suit Revolution from an Unlikely Source
June 22, 2015 8 Comments
Last year, I visited Target in the hopes of finding a bikini.
None of them fit. Surprise! Not.
If I had been paying attention to Target’s advertising this year, I might have stopped back in to find the swimsuit of my dreams. It seems that Target has figured out what we all already know – that all bodies aren’t the same!
Wow! Honestly, why don’t more companies figure this out?
This new campaign is coming from a company that was involved in a Photoshopping scandal in 2014. A young woman in (you guessed it) a bikini had a huge space between her legs. They made a space between her thighs with a Photoshop eraser and took out too much. Oh dear.
Check this out:
This year's campaign is called “Target Loves Every Body” and I think it is rather sweet and encouraging.
Do I think it will sell swimsuits? Yeah, I do. I think consumers have become tired of the same body image of women and want to see themselves reflected in advertising rather than an idealized version of women fashioned by Photoshop.
Aren’t we ready to love the skin we are in? Or are we sucked in by the likes of the Kardashians – always running to the plastic surgeon to ensure “perfection”?
After last year’s bikini post where I revealed my 44 year old body in a bikini – I have found that I love bikinis. Ha! I found that the suit accentuates my high waist (like in the Target video) and I strut around like a pond-side diva.
Advertising is an incredibly powerful medium for shaping our perception of the world. I am hoping for more that embraces body diversity!
Thank you, Target!
Have you found acceptance of your body through bathing suit shopping?
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