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You Won’t Believe What I Found In My Supermarket Checkout Lane

April 16, 2013   38 Comments

You know that spot right before you check out? There is always candy and a cute thing you don't need.

Tasty Kake Twinkie Replacement

I walked right into a display of these and a remake of the Hostess Cupcake (the brown one with the white squiggles) was there too.

Just when you thought that the world was Twinkie free, another snack cake has come along to fill its place.

Now, Twinkies are called TastyKake Dreamies (strange spelling of cake, no?) and they are right in your face where they always were.

Back when Hostess went bankrupt, I got a bunch of e-mails telling me to write about its demise. I was tempted to claim victory over a product that would withstand a nuclear war unharmed.

I watched cases of Twinkies get sold on EBay and supermarket shelves become Twinkie free and thought, “But what about those donut holes and coffee cakes?”.

I wasn’t convinced that the lack of Twinkies in the world meant that we were getting healthier. Alas, I believe my pessimism was well founded because the TastyKake tastes exactly like a Twinkie. It has that same chemical taste, strangely moist texture, with the filling that resembles cream but is more like sugar paste.

The poor mother on the news who was lamenting that her unborn child would never have a Twinkie can breathe a sigh of relief.

Frankly, I wish the TastyKake company had put their time and effort into making some tasty cakes with real ingredients. Ahh well.

Have you seen the new Twinkie?

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First 20 Comments: ( See all 38 )

Little Debbie has also come out with "cloud cakes". Which look just like twinkies! My husband bought a box. Yes, they come in a box with way too many in the box. Thankfully they are individually wrapped and thankfully my kids don't seem interested in them. So he gets the box to himself.

Well said Snack Girl. In this day and age I don't know why people would like to eat something like that.

Funny Twinkie story. My 7 year old niece never had a Twinkie - my SIL & brother keep her diet healthy & balanced. At Halloween she leaves a house and says to my SIL "Mama - they gave me a tiny loaf of bread" My SIL looks and rolls her eyes. It was a Twinkie. So she had a brief introduction to them and that was that.

It's time for companies to help people maintain a balance. Tasty treats made with real ingredients. Crazy?

I can appreciate that they're part of American pop culture, but I never really understood WHY... they really don't taste very good at all

I think it should be illegal to put all that junk food at the check out! It makes it tough to go through the check out lane without kids asking for junk. I thought the people had spoken when Twinkies went out of business - but they keep in pushing.

I honestly never buy twinkles, I can walk by them at the store with no problem. I only eat them on that rare occasion someone else gives me one, which is almost never. I do like them though! Even more I like the chocolate with the white squiggle Mmm. Sorry guys I know they are bad lol

I am amazed how many different versions are coming out. My husband loves twinkles and Sara Lee has made a Twinkie cake too. He said it tastes just like a Twinkie.

LOL! My bleary morning eyes read that as Tasty<i>kale</i>.

I can pass by a Twinkie, but love me some Raspberry coconut zingers! :)

I love Twinkies and this weekend I found a Weight Watcher snack twinkie. First ones ever seen(am on Weight Watcher) They are small, about 3-4-5 bits according to how long you make the little cake last. I hope I can find more. I limit how many I can have. Again never seen them from Weight Watchers.

It was bound to happen. The food industry has us addicted to sugar and bad fat and it is in their best business interest to keep us that way.

Back in the 1960's Twinkies were made with real ingredients and tasted good. At some point, when they were made with all kinds of additives and fake food etc, the only reason they were sold was because of the name brand. The taste is well tasteless and these should never be "re-introduced" into the human population ever again.

You knew this was coming! Never has a TastyKake and never will!

I have seen the Sarah Lee version but didn't even think about buying them. My two girls have never had a Hostess, Little Debbie or Sarah Lee product (we don't even sell Tasty Kake products in California, not to my knowledge anyway). I make their treats, when they do them. I will keep it that way. This is just horrible. Thank God my husband does most of he grocery shopping! I have taught my girls that processed things will kill you! I know it's probably drastic but I'm telling you, it's worked (so far). They love to get in the kitchen and help me prepare their meals and snacks! My 7 year old can cut of fruit almost as good as I can! Every morning, I put out a big bowl of mixed Organic fruit and they are I the kitchen off and on all day grabbing at it on between meals. I dunno, I just feel like it's OUR jobs to keep that junk out if our grocery carts so that it never has to make it into our kitchens or our mouths! Am I crazy here??? Thanks for all you do Lisa to help make this world a healthier place!

I don't like twinkies but do like ding dongs.

Reading stuff like this is never kind to my healthy eating because I want to eat it all. Now where's that Cadbury Creme Egg I had sitting on my desk...

I'm sorry but what is the top picture?

But wait! The expiration date says April 6, 2013. Maybe these twinkies have an actual expiration date and less preservatives than the old ones?

I'm proud to say my 10 year old has NEVER had a Twinkie and I haven't eaten one in about 30 years.

Well I guess they figured Twinkies maybe over, but the cake its self is forever. My mom used to like the Ding Dongs and I did to because of the foil wrapping. Now I don't eat them the taste is different almost metallic.

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