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Built Bar Review - Do They Deserve the Hype?

January 4, 2020   119 Comments

This Built Bar review was inspired by a bunch of comments on a previous post and is my personal (non-sponsored) opinion of these bars.

Built Bar Review -- Do They Deserve the Hype?

I wrote What Are the Best Protein Bars for Weight Loss? based on all the bars that looked good at my local Whole Foods.

I was looking for bars that tasted good, had a high amount of protein, and weren’t high in calories. Last month, I took a look at Quest Bars here: Quest Bars Review. There are so many protein bars! Honestly, I don't know how anyone can choose. They take up an entire side of an aisle at my supermarket.

When you take a look inside the protein bar, you usually find a ton of sugar to make them taste really good. They can easily end up in the "treat" end of the spectrum when you are looking for a simple, protein packed snack. Many people are looking for something healthier than a cookie when they buy these bars - and sometimes the bar has more sugar than a cookie.

It is incredibly difficult to find a protein bar that tastes good and isn't packed with sugar. I have been looking for a long, long time.

I must say I had never heard of Built protein bars until Helene wrote this on my protein bar post:

Built Bars are only 3 points for the whole bar, not that I would eat it at once. I purchased the Double Chocolate Mousse, Chocolate Raspberry Creme, and the Chocolate Strawberry Creme. They have a marshmallowy consistency when you bite into them - delicious. I've also tried cutting them up into 6 pieces and putting them into the freezer. Feels like a little treat to grab a piece.

How could I not try them? Marshmallow? Treat? In a protein bar? Could these replace my favorite chocolate dessert? I decided to go out and buy my own box to see what all the hype was about. I was pretty excited when my box arrived.

The only way to buy them is online at Built Bar and that is probably why I hadn’t seen them at the store. Duh. You have to commit to a whole box to try them out.

You can buy a mixed box of them (which I would recommend) - 18 for $37 (free shipping). At the end of ths post is a coupon for $10 off your first purchase (for new customers) and 15% off repeat purchases.

These are very different from most of my previous forays into the protein bar world. Here are the nutritional facts for one bar:

110 calories, 4.0 g fat, 2.5 g saturated fat, 13 g carbohydrates, 4 g sugar, 15 g protein, 6 g fiber, 3 mg sodium, 3 Purple, 3 Green, 3 Blue SmartPts

The nutritional profile of the bar is great because it doesn't have much added sugar.

Here are the ingredients: protein mix (whey protein isolate (milk), partially hydrolyzed whey protein isolate, gelatin, dark chocolate (chocolate liquor, sugar, cocoa butter, lechithin, vanillin), water, erythritol, glycerin, maltodextrin, natural flavor, citric acid

Somehow the makers of Built Bar made a product that reminds me of a 3 Musketeers bar but it doesn’t have sugar or fat. The texture is like a marshmallow and it is wrapped in chocolate.

The chocolate actually tastes like chocolate - no small feat in the protein bar world.

I tried all of the flavors - the chocolate mousse (photo above) and the raspberry chocolate creme. I liked the raspberry flavor better. I don’t like mint and chocolate so I knew I wasn’t going to like the mint brownie delite which tasted like toothpaste. I would say the chocolate featured flavors are the most delicious flavors of Built bar.

Here is my ranking of best to worst for the original Built bars that I tried:
1. Double Chocolate Mousse
2. Raspberry Chocolate Creme
3. Orange Chocolate Creme
4. Vanilla Chocolate Creme
5. Black Cherry Chocolate Creme
6. Coconut Chocolate Creme
7. Banana Chocolate Creme
8. Salted Caramel Chocolate
9. Mint Brownie Delite (yuck!)

Since I ordered these Built bars there are flavors with nuts and you have to be careful because they are 4 points instead of three. These flavors are Peanut Butter, Coconut Almond, Banana Nut Bread, Peanut Butter Brownie, and Toffee Almond.

What can I say? I think these are better cold but they taste pretty good for what the ingredients might indicate. Initially, I thought they would taste like a science experiment but they remind me of a candy bar. They stick to your teeth a bit (like a Three Muskateers). I am actually surprised about how much these tasted like a childhood treat.

As an adult, my treats have gotten more sophisticated (think dark chocolate squares) so these don't hit my happy spot but I can see how people would love these.

You might even feel like you are cheating on your diet!

I have a small reaction to erthritol (tummy trouble) that I did not get with these bars probably because they don’t use that much of it. I would not eat two in a day just to be on the safe side.

Overall, I think these are a good choice especially if you are a candy lover and want to wean yourself off of it. I like the idea of slicing these bars into pieces and having a chunk when you are craving something sweet. That way, you don’t eat too much of it at once and you save yourself some money.

Some people absolutely love these and can't get enough. I definitely see the appeal because so many of us are desperate to stop eating sugary treats. If Built bar stops you from eating candy, cookies, or chocolate - why not get them? I would hope that they would be a stepping stone to a less processed option.

I wouldn't stuff these into my bag on a hot day because they would melt. In fact in some parts of the country, Built bars cannot be left on your doorstep because they would be a sodden mess when you got home. You need to keep these at room temperature or colder.

Do I think these are the best choice or a healthy choice? Because they are filled with processed ingredients instead of fresh, healthy food - I would not call them healthy.

For a healthy snack, I would eat unprocessed food (like an apple with peanut butter) when you can. But, I would stash one of these in my purse for those long days when I can’t bring along something fresh.

Built Bar is donating 100% of their profits to help end poverty and racism for 8 million Built Bars.

Click here Built Bars and it will automatically give you the discounts at checkout:
15% off one box
30% off two or three boxes
50% off four more more boxes

Snack Girl is a professional review site that receives compensation for some products that we review. We are independently owned and opinions expressed are own own. We do have an affiliate relationship with Built Bar and receive a small portion of sales.

Have you tried Built Bars? What is your review?

Other posts you might like:


What are the Best Protein Bars for Weight Loss?

What are the Best Protein Bars for Weight Loss?

What are the best protein bars for weight loss? I can tell you that there are a TON of options.....


Quest Bar Review

Quest Bar Review - Are These a Good Choice?

This Quest Bar review continues my quest for the perfect protein bar. The short version of this post is that my journey continues......



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First 20 Comments: ( See all 119 )

I absolutely LOVE these bars. Coconut is my favorite. My husband likes the salted caramel. It's a great bang for your 3 WW points buck!

on April 9, 2019

I had never heard of the Built bars until your protein bar review. I love the Built bars! The coconut is my favorite. The consistency reminds me of a cream filled Easter egg. And unlike other bars, I don’t get the digestive issues that I do with most bars. I’m on my 2nd full order. I just wish they were available in the stores. Thanks snack girl for your product reviews!

on April 9, 2019

I’m that rare bird that doesn’t fancy them. One bite, and I taste chemicals. I have 2 boxes gathering dust in my kitchen. I would rather have an apple with peanut butter.

on April 9, 2019

I want to try these, but unfortunately, they aren't vegetarian-friendly. They look and sound so good!

on April 9, 2019

$2.00 is too much for a protein bar.

on April 9, 2019

I really wanted to like these after hearing how wonderful they are. After all they look so good and they are low in points... I’m sorry to say that I found them to be disgusting! I thought maybe it was just the first bite so I took another bite and proceeded to throw the rest of the bar away...Now I have almost a whole box that I paid good money for!

on April 9, 2019

Have to add my two cents worth. I love the flavor of the bars (I also tried the mixed selection) but I can’t get past the consistency. I tried them cut into pieces and frozen- dangerous for me with crowns and fillings; I ended up trying to let them melt in my mouth. That’s impossible, they are too gelatinous. As much as I like the flavor, i won’t order them again due to the consistency.

on April 9, 2019

I actually do love mint and chocolate together, (Andes mints and York peppmint patties are some of my faves!) and I found some Special K protein bars at Walmart in the granola bar area and they are a new fave! They have that same fluffy inside consistency you’re talking about. I grab those as a treat instead of a candy bar to satisfy my sweet tooth. They’re not overly sweet, either. Think Andes mint with about 1/3 less sweetness in a candy bar format. Insides are like a 3 Musketeers bar. $5.50 for a box of 5. Only 8g of protein but works great for a snack. They’re on the bottom shelf at my Walmart so you may have to hunt if you want to try them!

on April 9, 2019

Thanks to everyone for sharing their perspective. I did not find the consistency off-putting but I can see how one would. These are a love them or hate them kinda product.

on April 9, 2019

I hated them.

on April 9, 2019

I bought both the sample and a box of assorted. Some flavors I like and some not so much. Haven't tried them frozen yet. Expensive, but worth it when I'm working WW seriously. Erythritol is one of the few artificial sweeteners I can eat without digestive problems, but probably only 1 bar per day.

on April 9, 2019

I really love these bars. I especially love the Chocolate Moose and my second favorite choice is salted caramel. It's hard for me to believe that there are only three points. I usually eat a half at one sitting to help me ward off my cravings. I did not care for the lemon, raspberry, or chocolate mint. I highly recommend you giving them a shot.

on April 9, 2019

I really love these bars. I especially love the Chocolate Mousse and my second favorite choice is salted caramel. It's hard for me to believe that there are only three points. I usually eat a half at one sitting to help me ward off my cravings. I recently brought them with me for a trip to Russia and Israel and they were perfect, anytime I was hungry I would eat a half and it would really keep me full for like an hour. I did not care for the lemon, raspberry, or chocolate mint. I highly recommend you giving them a shot. By the way they are covered with real dark chocolate.

on April 9, 2019

Ugh erthritol. My body can't handle it at ALL. i think it's really dangerous, especially for people who have problems with food (as in, tendency to over-eat). It can make you REALLY ill. I'll pass on this, thanks!

on April 9, 2019

I bought the sample box and cut them into bite size pieces for my family to try. Unfortunately not 1 of the 4 of us really liked any of them. I didn't like them at all.

on April 9, 2019

Our favorite real food protein bars are SO EASY!!! 1 cup real peanut butter, 1/2 cup rolled oats, 1/2 cup flaxseed meal, 1/4 cup honey, dash of cinnamon and salt. I add 1/2 cup mix-ins like chopped dark chocolate or dried fruit. Press into 8x8 square pan and refrigerate before cutting into bars. So easy, delicious, and it's real food!

on April 9, 2019

There are oodles of DIY protein bar recipes -- and you control the ingredients (e.g. real food). For example, a link to 11 recipes: https://dailyburn.com/life/recipes/homemade-protein-bar-rec…

Link to 15 DIY "Larabar" recipes: https://mywholefoodlife.com/2015/06/22/15-diy-larabar-recip…

Personally, I got burned out on protein bars years ago and prefer eating a banana with some nut butter, or cottage cheese with berries, or wilted greens with veggies and legumes in a chicken or veggie broth. Cheers!

on April 9, 2019

Snack Girl, I'm glad you gave them a shot. I agree with Dawn and Jessica, nothing can replace "real food" as a snack; however, there are times when you just can't carry/travel with fresh food. I don't believe in using processed food/protein bars as meal replacements, but in a pinch, I find a bite or two of the Built bar to be a great alternative - and it has a lot less calories than nuts which I love, but tend to overeat.

on April 9, 2019

I ordered these right away, and tried the chocolate moose (I love dark chocolate). I had put in the freezer for a couple of hours. I found it so delicious, and the texture was similar to the soy or cashew milk ice cream bar I would have had as part of my usual evening snack. I ate 1/2 of a bar and was satisfied. I'm going to try them all in the sample, then order my favorites. I am usually sensitive to sorbitol (gassy, bloating, etc...), but the erthritol didn't seem to bother me. Maybe because of only eating 1/2 a bar.

on April 12, 2019

I ordered the sample box. LOVED these! Especially the chocolate mousse and the vanilla.

on April 12, 2019

See all 119 Comments


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